Lesson 1
Case Statement
Your Case Statement—The Story That Inspires Action
Your organization's mission is your identity, and your case statement is the foundational document that tells that story to the world. It is the single most important piece of communication you will ever create because it articulates the why—the inspiring purpose behind your work and why it deserves support.
A case statement is not a plea for money. It's a powerful narrative that makes a compelling argument for your mission. It can take many forms, often presented as a digital slideshow or a printed deck, and serves as the core message from which every email, brochure, social media post, and conversation about fundraising is built.
What is in a Case Statement?
A great case statement is built on four essential pillars, each answering a critical question. Based on our experience at COGEO, this is the core of a compelling narrative:
One. The Problem/Challenge: What is the problem or challenge your organization exists to solve?
Two. The Solution: What is the problem or challenge your organization exists to solve?
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace