Marketing & Communications
In this section of Cogeo’s Fundraising and Development Library, we’ll dive into how marketing and communications contribute to a successful fundraising strategy.
We call this the “garden” of the House of Development -- and your house is nothing without a healthy garden. The garden is where you grow and cultivate your donors.
Within this section, we look at specific marketing approaches: Public relations, website management, social media management, email marketing, and annual reports. Within a fundraising ecosystem, these are crucial components.
The following resources will contribute to and support your learning experience:
Learn more about the House of Development »
PR, Social Media, & Website Webinar
Cogeo and our marketing partners at Tapp Network review the “garden” of the House of Development and why a consistent flow of quality communication is vital for laying the right foundation for your organization’s sustainable future. Watch now »
Digital Marketing Strategy for Nonprofits
Our partners at Tapp Network have created this guide that provides the framework Nonprofits need to launch a successful digital marketing campaign and optimize the tools and resources at their disposal. Download this guide »
Social Media Tips for Your Nonprofit
Social media -- the beast that is highly relevant in this decade. Many nonprofit organizations that we work with struggle with their online presence due to a the lack of strategy. Read this guide to get some tips to build a strong social media. Read this blog »
3 Essentials When Perfecting Website Development and Blogging for Nonprofits
While a nonprofit's purpose is to raise for its cause, the very best organizations do so by creating a community which values support in all its forms. This blog by Tapp Network goes in-depth on how to execute this strategy. Read this blog »
How to Create a Strategic Infographic
One of the best tools to use across multiple marketing platforms is an infographic. By displaying your data an a clear, fun, on-brand way, your audience will be able to understand and retain that you are the expert in your field. Read this guide »