Things to Consider when Hosting a Cultivation Event
One highly strategic move for an organization to make during a fundraising campaign is to host an event. For some nonprofits, events like galas, luncheons, raffles, or run-a-thons can be challenging due to the cost or commitment. But there is one type of event that proves to be successful for nonprofits of every size — the cultivation event.
A cultivation event is a small, comfortable gathering typically hosted in the home of a key leader or volunteer from the organization. Organizers will invite a select number of interested parties who have a strong affinity for the nonprofit and the campaign, connections within the community, or/and (if possible) affluence.
The goal of a cultivation event is to educate the attendees about your organization and fundraising campaign. The focal point of the evening will be a number of speeches that speak to the details of the fundraising campaign and the impact it will make. Surrounding the speeches will be the opportunity to have personal conversations about the organization’s cause, to ask and answer questions, and to mingle with prospective donors.
Afterwards, the campaign leaders will reach out to each attendee individually to thank them and learn if they would consider donating to the campaign. This is a simple, affordable, effective event that will greatly contribute to your fundraising strategy.
That is why we’ve provided this outline that will help you navigate your next cultivation event.