Identify, Approach, & Engage Major Gift Donors

In order to successfully reach your fundraising goals, you should be taking a close look at your overall fundraising strategy. One crucial fundraising tactic that should absolutely be a part of your strategy (and that many nonprofits overlook) is major gifts.

Cogeo defines a major gift as a donation that meets or exceeds .1% or 1/1000th of your organization’s annual budget. So, if your budget is $500,000, a major gift would equal $500 or more. These significant donations allow you to be highly strategic and tactical with your team’s time and energy -- and are a key component to meeting your goals.

Because this is so important, Cogeo has put together this guide to help you identify the high-net-worth or major gift donors in your community and approach them effectively. 

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