[Club]House of Development


WELCOME TO THE CLUBHOUSE OF DEVELOPMENT: A FUNDRAISING WEBINAR SERIES FOR SOCCER CLUBS

The Clubhouse of Development, created by Cogeo, is a visual representation of all the possible fundraising tactics that could make up a successful fundraising strategy.

These videos will include an in-depth explanation and case studies to show its necessity and relevance in the nonprofit industry. This series will help your organization:

  • Eliminate the pay-to-play model

  • Enhance current or launching new programs

  • Build, renovate, or upgrade a facility

  • Offer needs-based financial assistance

  • Purchase new equipment

This series was hosted with Tennessee Soccer and will have mentions of the organization throughout.

 

EFFECTIVE COMMUNICATION WITH YOUR MEMBERSHIP

Cogeo will introduce the Clubhouse of Development, a visual representation of the different tactics that make a successful fundraising strategy. In this webinar, you will learn:

  • The definition of development and its role in the success of 501c3 sports organizations

  • The need for clean and organized data and how to implement a structured database

  • How to develop strong brand messaging around fundraising needs

  • Communication methods and tactics when reaching out to members in your community

 

THE BOARD OF DIRECTORS' ROLE IN FUNDRAISING

Cogeo will explain how your Board of Directors should be supporting fundraising efforts. 56% of nonprofits claim that this is the area they struggle with the most. In this webinar, you will learn:

  • The responsibilities of the Board of Directors

  • How to engage members and set expectations

  • How to properly execute a Strategic Retreat

  • What members should be doing to support fundraising efforts

 

EVENT FUNDRAISING FOR SOCCER CLUBS

Cogeo will discuss the importance of hosting fundraising events and how to successfully execute a variety of events. In this webinar, you will learn:

  • The different types of fundraising events

  • Why events are crucial for every nonprofit organization

  • Which fundraising events are best for your club

  • How to successfully prepare, execute, and evaluate an event

 

TURN MEMBERS INTO DONORS

Cogeo will explain the importance of Annual Giving -- another cornerstone of the House of Development. In this webinar, you will learn:

  • Why Annual & Membership Giving is such an important fundraising tactic

  • Why it plays a vital role in the lifetime experience of a donor

  • Specific ways to successfully execute an Annual Giving program

  • How clean and organized data will fuel these efforts

 

CORPORATE SPONSORSHIP & FOUNDATION GRANT FUNDING

Cogeo will dig into two essential components of a successful fundraising campaign -- sponsors and grants. In this webinar you will learn:

  • How to approach corporations with sponsorship opportunities

  • How to determine which grant is right for your club

  • Best practices for grant writing and applications

 

ENGAGE HIGH-NET-WORTH DONORS

Cogeo will address this crucial topic. They will discuss how to raise significant funds that have the biggest return-on-investment. In this webinar, you will learn:

  • The definition of a high-net-worth donor and a major gift

  • How to identify, approach, and engage a major gift donor prospect

  • How to ask for a major gift donation

  • How to steward a major gift donor

 

FUNDRAISING FOR FACILITY BUILDOUT, UPGRADES, & RENOVATIONS

Cogeo will explain how to successfully plan and fundraise for a capital project for your facility (or future facility). In this webinar, you will learn:

  • What a capital project entails

  • What a needs assessment is and how to plan for your project

  • The elements of a capital fundraising campaign

  • How to execute and steward capital campaign donors

 

THE IMPORTANCE OF STEWARDSHIP

Cogeo will provide clear stewardship strategies for each fundraising tactic discussed throughout this series. In this webinar, you will learn:

  • The definition of stewardship

  • The moves management ideology

  • How to execute key stewardship tactics

  • Why stewardship is crucial to the sustainability of your strategy

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Launch a Fundraising Campaign

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USYS Workshop: Fundraising & Development